We are looking for a passionate, creative and innovative Paid Media Manager who has a firm grasp of the PPC/SEM and entire online marketing landscape. The Paid Media Manager is a key individual in the BlueGlass Strategy Development team and must have a love for collecting, analyzing and creating a story from extremely large data sets to create an actionable roadmap.
The right candidate will be results-oriented, flexible and will possess outstanding communication skills with the ability to work well independently. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and web analytics.

Responsibilities:

• Develop near and long-term PPC account strategies and roadmaps for our clients (including paid social, display, video, mobile, etc.)
• Keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns
• Execute day-to-day optimization tactics to increase conversions and margins
• Identify and report on key performance indicators, and opportunities for improvement
• Integrate strategies and recommendations into other digital channels such as SEO and Social Media.
• Monitor competitive landscape and industry trends

Requirements:

Minimum Qualifications:

• Bachelor's Degree required
• Candidates must have at least 2-3 years of search engine marketing experience managing direct-response campaigns
• Proficient in Microsoft Excel, Word and PowerPoint, and Google Docs.
• Strong analytical skills with experience analyzing large dataset
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• Excellent writing and communications skills, including verbal presentations

Preferred Experience (not required):

• Client services management experience
• Experience working with at least one of the following analytics packages: Omniture, WebTrends and Google Analytics
• AdWords, AdCenter certifications
• Experience working with bid optimization platforms

Salary & Benefits:

When you join the BlueGlass family, you’re getting more than just a career: you’re investing in your future and wellness. We offer a competitive salary based on skill set. Our benefits include:

• 100% medical insurance coverage (that’s right, free health insurance!)
• Vision and dental insurance coverage
• 3 weeks paid vacation
• 10 paid holidays
• Weekly “Lunch N Learns”
• And much more!

Interested?
Apply here and be sure to include your resume
*All candidates are subject to background check.