Blueglassinteractive-inc

Paid Media Manager

San Diego, California


  • Posted in San Diego, California
  • Posted on December 20, 2012
  • Jobtype fulltime

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Job Description

We are looking for a passionate, creative and innovative Paid Media Manager who has a firm grasp of the PPC/SEM and entire online marketing landscape. The Paid Media Manager is a key individual in the BlueGlass Strategy Development team and must have a love for collecting, analyzing and creating a story from extremely large data sets to create an actionable roadmap.
The right candidate will be results-oriented, flexible and will possess outstanding communication skills with the ability to work well independently. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and web analytics.

Responsibilities:

  • Develop near and long-term PPC account strategies and roadmaps for our clients (including paid social, display, video, mobile, etc.)
  • Keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns
  • Execute day-to-day optimization tactics to increase conversions and margins
  • Identify and report on key performance indicators, and opportunities for improvement
  • Integrate strategies and recommendations into other digital channels such as SEO and Social Media.
  • Monitor competitive landscape and industry trends

Requirements

Minimum Qualifications:

  • Bachelor's Degree required
  • Candidates must have at least 2-3 years of search engine marketing experience managing direct-response campaigns
  • Proficient in Microsoft Excel, Word and PowerPoint, and Google Docs.
  • Strong analytical skills with experience analyzing large dataset
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • Excellent writing and communications skills, including verbal presentations


Preferred Experience (not required):

  • Client services management experience
  • Experience working with at least one of the following analytics packages: Omniture, WebTrends and Google Analytics
  • AdWords, AdCenter certifications
  • Experience working with bid optimization platforms


Salary & Benefits:

When you join the BlueGlass family, you’re getting more than just a career: you’re investing in your future and wellness. We offer a competitive salary based on skill set. Our benefits include:

  • 100% medical insurance coverage (that’s right, free health insurance!)
  • Vision and dental insurance coverage
  • 3 weeks paid vacation
  • 10 paid holidays
  • Weekly “Lunch N Learns”
  • And much more!


Interested?
Apply here and be sure to include your resume
*All candidates are subject to background check.

  • Posted in San Diego, California
  • Posted on December 20, 2012
  • Jobtype fulltime

Jobs at BlueGlass Interactive, Inc.

BlueGlass delivers integrated, comprehensive, and innovative strategies. Our results are unparalleled in the online marketing industry. We harbor an environment of constant learning, innovation, and teamwork that creates an atmosphere of dedication to client services.

Our agency brings strength, talent, and knowledge to each area of online marketing; including SEO, search marketing, social media marketing, viral marketing, PPC, ad management, and software development of platforms and tools. We're comprised of professionals who have built their careers from delivering one-on-one, high-quality service and consulting to individuals and companies. We bring that same intimacy into an agency environment for exceptional customer service and results.